Aura Fortuna wishes everyone a Merry Christmas and a Happy New Year.

AURA FORTUNA

Playbooks & Case StudiesDecember 10, 2025

The 1–1–1 Growth Rule: Audience, Offer and System for BC Service Businesses

The simplest framework for growth. If you are stuck, you are likely missing one of these three ones.

1 Audience

Don't target "everyone." Target "Homeowners in Langley" or "Brides in Vancouver."

1 Offer

What is the ONE thing you want them to buy first? A consultation? A trial? Focus on that.

1 System

How do they get there? Ad -> Content -> Landing Page -> Booking. Build one system that works before adding complexity.

We build the system. See our Systems.

Ready to build your marketing system?

We help BC businesses turn content and ads into cash flow.